E-Commerce

E - Commerce

Course Code:MGBIT 20401

Credit Units: 04

Course Contents:

Module I: E-commerce: Foundation

Definitions and content of EC field

Advantages and Limitations

The Driving Forces of EC

Impact of EC

EC Strategy

Module II: Launching a Business on the Internet                                                                

Internet Architecture

The Life Cycle Approach

Overview of the different phases

The Network

Information Transfer

Hosting a web site

Module III: Success & Failure of E commerce ventures                                                     

Things that can go wrong

Site visibility

Evaluation of web sites and usability testing

Web site content and traffic management

We site Optimization

Module IV: E-Tailing (Retailing in EC - B2C)

Overview of Market

Business Models of Electronic Marketing

Direct Marketing

Online Customer Service

Global versus Regional Marketing

Internet Shopping

Module V: E-Business Models, E- Marketing & E-Advertising       

E-business

Various Business Models                    

Characteristics

Models of B2B EC

E-advertising

E-marketing

Module VI: Electronic Payment Systems

Services and Cash flow

Electronic Payment Media

Payment System Models

Cyber Banking

Module VII: E-Security                                                                                                                     

The Risks in Cyberspace

Protection and Recovery

Encryption

Module VIII: Legal and Ethical Issues                                                                                             

The Major Threats

Taxation Issues

Legal Disputes

Indian IT Act and Right to Information Act

Cyber Laws: A Global Perspective

Module IX: M-Commerce & Global EC

M-commerce in Indian and global perspective

Market Place versus Market space

Virtual Communities

Global EC

       

Module X: The Future                                                                                                           

Beyond e commerce

Implications of emerging technologies

Research in EC

Future of EC

·         Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education

·         Awad Elias M, 2004, E Commerce - From Vision To Fulfilment Prentice Hall, 4^th Edition

·         Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.

·         Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley

·         Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)

·         Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition) Prentice Hall.

·         Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall